What is Grow with Google
Grow with Google is Google's official educational initiative providing free online training and tools to help individuals and businesses grow their digital skills, careers, and online presence. The Dutch version (Groei met Google) focuses on practical learning paths including artificial intelligence.
Key Features
The flagship offering is the new Professional AI Certificate course. Participants work through labs that simulate real tasks, build a project portfolio, and receive 3 months of free access to Google AI Pro (subject to terms). The platform also offers AI Essentials — a self-paced course taught by Google AI experts.
Users can choose from two main paths:
- Career Growth: Learn AI skills, prepare for a new job, improve communication, boost productivity, study digital marketing, coding, cloud computing, online safety, design, digital wellbeing, diversity, and sustainability.
- Business Growth: Digital marketing, audience insights, starting online sales, international expansion, company security, coding, cloud, diversity, and sustainability.
Who It's For
The platform serves everyone from students writing their first CV to experienced professionals and small business owners. All content is created by Google experts and available for self-paced learning.
Advantages and Limitations
Major advantages include completely free core content, practical hands-on approach, industry-recognized certificates, and immediate applicability of skills. The AI courses help users not only understand artificial intelligence but actually apply it to increase productivity and open new career opportunities.
Some advanced features require the trial period of Google AI Pro. However, the majority of training materials remain free indefinitely. The combination of quality content, real-world projects, and official Google certification makes Grow with Google one of the most valuable free resources for digital upskilling in 2025.
